RETAIL SELLING SKILLS & MERCHANDISING
RETAIL SELLING SKILLS & MERCHANDISING
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This highly intensive retail sales training will equip sales staff and supervisors with the necessary competence and attitude to increase sales and create long-term customer loyalty. The workshop is highly practical and interactive in nature, with lots of role-playing to practice the skills learnt.
Learning Objectives:
Participants will:
- Make the first contact and create the right impression
- Open communication with customers
- Give the right information on specific products
- Overcome the obstacles during the selling process
- Get customers to make the buying decision
- Up-sell and cross-sell to earn more on each sale and make additional sales
- Build a lasting relationship with your customers
- Learn how merchandising increases sales
- Create eye-catching displays
- Distinguish between ‘Hard Sell’ and ‘Soft Sell’ techniques
Learning Contents:
- Overview of retail selling
- Making the first contact
- Dealing with different customer types
- Questioning/Probing skills to discover the customer’s real needs and wants.
- Retail Selling Process.
- Upselling & Cross-selling
- Basics of retail merchandising
- Determining your merchandising goals
- Developing a merchandising strategy
- Analysing your customer traffic flow
- Evaluating your store fixtures
- Merchandising your product lines
- Dos and Don’ts of retail selling
Fee
| Physical | Virtual (local) | Virtual (International) |
|---|---|---|
| ₦ 169,500.00 | ₦ 140,000.00 | ﹩ 145.00 |
Discounts off regular fees for Open programme: 3-5 Nominations 5%.
Programme also available as in plant. Fee: Negotiable
Who Should Attend?
All retail sales staff, plus team leaders and supervisors accountable for sales
Date:
March 7 – 8,
July 4 – 5, 2024.
Property of Impact Consulting Nigeria.
