AGGRESSIVE MARKET PENETRATION – 3 DAYS
AGGRESSIVE MARKET PENETRATION – 3 DAYS
This special three-day programme is designed to stimulate both new and the more experienced sales people, so that they can have cutting-edge skills to improve sales, performance and dominate their market. They will acquire best in class techniques to make them more nimble and able to spot advantages and opportunities in the market.
Learning Objectives
Participants will:
Improve exceptionally in sales performance
Manage the route-to-market more effectively
Motivate channel members to promote your products/services
Outsell competition through better time / territory and channel management
Negotiate win-win agreement to gain more businesses with key accounts
Handle price objections and close on objectives
Leverage on customer relationship management
Develop aggressive and champions’ sales mindset
Spot opportunities and demonstrate high efficiency and speed in taking advantage.
Learning Contents
Professional selling cycle
Sales preparation and planning for aggressive marketing
Setting sales objectives
Customer motivation / Offer analysis
Prospecting / Lead generation
Sales Funnel management
Motivating your channel partners
Generating win-win relationship
Planning joint promotion with trade partners
Dealing with channel partners employees (reps)
Monitoring channel performance
Merchandising and redistribution
Developing your SWOT
Competitive analysis / Benchmarking strategies
Sustaining levels of expectations
Sales Negotiation techniques
Developing marketing warfare mentality
Top ten habits of highly successful salespeople
Available as in-plant. Fee: Negotiable
Who should attend?
Sales and marketing staff, manufacturing and service companies?
Property of Impact Consulting Nigeria.
