New business is the engine of every company’s growth and profitability. Your business survival is largely tied to your ability to win new customers and keep the existing ones. This course is specially packaged to take you through the process of planning, prospecting and positioning your company for winning new customers.

Learning Objectives:

Participants Will:

  • Understand new business as a growth strategy
  • Identify sources of new business
  • Acquire techniques for generating useful leads
  • Know how to turn suspects into prospects
  • Evaluate customer’s potentials
  • Learn the key success factors for winning
  • Make attractive offer analysis and sell solutions
  • Be able to sell products professionally.

Learning Contents

  • Nigerian Business Environment
  • Planning your strategies, tactics and timing
  • New business objectives
  • New business process
  • Generating new business leads
  • Competitor analysis
  • Understanding your target market
  • How to analyse the motivations and priorities of key individual
  • Handling different personality types
  • Partnering and relationship building
  • Retention, reactivation and acquisition strategies
  • Negotiating skills
  • Converting web traffic into sales leads
  • Building and leveraging customer loyalty.


N104,813.00 VAT Inclusive

Discounts off regular fees for Open Programme: 3-5 nomination – 5%

Programme also available as in plant. Fee: Negotiable.


Who Should Attend?

Officers and Managers in sales and marketing with responsibility for business development.



May 20 – 21, 2019

August 8 – 9, 2019


Property of Impact Consulting Nigeria.