Businesses must learn how to transit from mere transactions to building partnership. This course provides a clear understanding of relationship marketing and how to implement it in order to achieve enduring and profitable relationships with your customers and suppliers.

Learning Objectives:

Participants will:

Understand the inter face between selling and marketing

Acquire consultative and value-added selling skills

Learn the process of strategic account management

Selling with NLP

Understand the concept of Customer Life Value CLV

Acquire persuasive communication skills (Multilevel listening, questioning, advocacy skills)

Creatively handle objections and close

Build customer loyalty

Learning Contents:

Fundamentals of relationship marketing

Developing war fare mentality for marketing success

Developing useful leads and prospecting for new business

Inspiring existing customers to do more business with you

Setting marketing focus and sticking to it

7-sentence approach to customer planning

Monitoring competitor activities

Developing appropriate marketing communication techniques

Planning and preparing for a marketing call

Identifying and handling decision makers and influencers.

How to resolve customer concerns

Managing marketing time and territory

Handling objections

Negotiating styles that win business

Building customer loyalty

Competitive analysis from customers’ perspectives


N116,638.00 VAT Inclusive

Discount off regular fees for open Programme: 3-5 nomination 5%

Programme also available as in-plant. Fee: Negotiable.

Who Should Attend?

Executives and managers in banks, insurance, manufacturing and service industries with responsibilities for marketing and business development.


April 15 – 17,

July 17 – 19,

October 16 – 18, 2019

Property of Impact Consulting Nigeria.